Crafting Strategic Visual Stories

Create, simplify, and adapt a story strategy for any audience

Great business communications don’t just inform; they connect. You have the ideas and the data. But that sweet spot between logic and emotion? That’s where decisions get made. When a message misses the mark, it’s rarely a knowledge problem. It’s a communication problem, and that’s a skill anyone can develop.

Crafting Strategic Visual Stories introduces a simple, repeatable storytelling framework for transforming any business communication into a compelling narrative. The result? Messages that resonate, persuade, and drive decisions forward.

Get Started

The case for business storytelling training

Science backs it up: people are 22x more likely to remember something when it’s wrapped in a story. But most business professionals skip the story and lead with a data dump, which means their audience tunes out, asks too many questions, or worse, decides not to act.

What you need is a practical framework that takes the guesswork out of every communication you create, whether it’s a presentation, email, proposal, or one-pager.

That’s exactly what our business storytelling training delivers: a proven method that transforms the way you communicate at work.

You’ll learn how to

Build stories that persuade

Apply a repeatable storytelling framework to transform presentations, emails, 1-pagers, and more into actionable narratives.

Walk in your audience’s shoes

Put your audience at the center of every story, identifying who they are and what matters to them most.

Craft a BIG Idea

Distill your messages into a single, powerful BIG Idea that tells your audience exactly what you want them to know or do.

Flex for any scenario

Adapt your story to fit the constraints of the moment, from tight timelines and strict slide limits to a room full of competing agendas.

Boost your executive presence

Demonstrate control and mastery of your story. Build the confidence to capture attention, field questions, and drive conversations forward.

What to expect

This business storytelling training is built for busy professionals. It’s self-paced, on-demand, and designed to fit into your real work life. Watch bite-sized videos, complete hands-on activities, and practice on a real communication you’re working on right now.

The Crafting Strategic Visual Stories digital course runs across nine modules and takes approximately 3 to 5 hours to complete. We recommend finishing it within two weeks to keep momentum, but it’s fully flexible so go at whatever pace works for you.

You’ll learn from senior instructors with decades of real-world experience working with companies like T-Mobile, Medtronic, and Colgate-Palmolive. You’ll also hear from Cole, our AI teaching assistant, who brings a fresh voice to select modules.

When you finish, you’ll earn your Certified Storyteller digital badge to showcase on LinkedIn.

What’s included

20+ engaging instructional videos
A practical storytelling toolkit, which includes hands-on tools like the Visual Story Planner™, StoryStarters™, StoryCoach™, and more
Case studies showing exactly how to improve a presentation, email, and one-pager
A copy of Everyday Business Storytelling, the best-selling companion book co-authored by TPC’s founders

What our participants say

“The videos were outstanding!”

“The examples of the re-designed presentations were excellent!”

“The story language prompts will be hanging on my bulletin board for sure!”

Get Started

Ready to transform how you communicate? Enroll in Crafting Strategic Visual Stories and start your storytelling journey today!

6-month course access: $599 USD

Enroll Now

Want to build the complete storytelling skill set? Bundle Crafting Strategic Visual Stories with our other on-demand courses at a discounted rate. Explore Bundles ›

FAQs

What should I expect during checkout?

To enroll in Crafting Strategic Visual Stories, you’ll need to create a Eurekos account before checkout. You’ll receive guided messages along the way, including your payment receipt, a course welcome, and complimentary access to your copy of Everyday Business Storytelling.

Tip! To ensure messages are received, add these email addresses to your safe senders list: on-demand@tpc.ngagedev.com help@tpc.ngagedev.com

How do I best prepare for the course?

Think of a topic for an upcoming (or past) presentation or communication, such as an email, one-pager, blog, or slides. You’ll have an opportunity to work or rework it using our storytelling framework. Note: you don’t need a presentation deck. A topic for your story is all you need.

Do I need to read Everyday Business Storytelling before the course begins?

It’s your choice! You’re welcome to read the book before the course begins to preview the concepts, during the course as reference material, or after the course as reinforcement. Think of it as bonus material, not a prerequisite.

Does my time zone matter?

This course is 100% online and self-paced, so you can take it from any time zone, anywhere in the world.

What are the technical requirements for accessing my course?

This course is hosted on our learning platform provider, Eurekos. Eurekos works well on any modern browser, including the latest versions of Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. It has no specific computer or OS requirements and is fully compatible with mobile devices.

How do I earn a Certificate of Completion?

To earn your Certificate of Completion you can watch videos, take quizzes, or complete assignments – the choice is yours! At the end of the course, you’ll receive a congratulations email with your certificate of completion and a badge to showcase on LinkedIn.

What if I'd like to enroll my team?

We offer instructor-led and virtual instructor-led workshops for teams. Email us at inquiries@tpc.ngagedev.com to learn more.

What is the refund policy?

No refund will be issued after 7 days from the date of purchase or if the course link has been activated. A 20% restocking fee will be charged on all refund requests within 7 days of the purchase date and prior to activation of the course link. The restocking fee will be subtracted from the refund amount.

Create, simplify, and adapt a story strategy for any audience

The case for business storytelling training

You’ll learn how to

What to expect

What’s included

What our participants say

Get Started

FAQs

What should I expect during checkout?

How do I best prepare for the course?

Do I need to read Everyday Business Storytelling before the course begins?

Does my time zone matter?

What are the technical requirements for accessing my course?

How do I earn a Certificate of Completion?

What if I'd like to enroll my team?

What is the refund policy?

Key Takeaways

Related Content

Why Business Storytelling, and Why Now?

The Top 5 Challenges of Communicating Amid Everyday Business Demands

How TPC’s Storytelling Learning Journey Can Upskill Your People – and Elevate Your Business