Your teams have the ideas and the data. But too often, the critical connection between story and visuals gets lost in translation. Visuals are key to ensuring insights are understood, remembered, and acted on, yet presentations get jammed with text, messages turn vague or confusing, and data hits like an avalanche. One unclear presentation is all it takes to lose a stakeholder’s attention and your team’s one shot at being heard.
Influencing with Visuals arms teams with a practical visual story strategy built on a story first, visuals second mindset. It makes the critical connection between story, visuals, and data in service of what the audience needs most. Teams learn to net out complex ideas, land messages with clarity and brevity, and choose visuals that advance the story rather than derail or distract.
This visual storytelling training builds upon our foundational workshop, Crafting Strategic Visual Stories. It’s designed for teams who know how to craft a business story and are ready to bring it to life with clear, impactful visuals. Give your teams the skills to transform storytelling fundamentals into visual storytelling mastery.
Build a tailored visual story strategy
Develop a visual approach that accounts for the audience’s unique characteristics, how they think, and what they need to see to ensure every visual choice is intentional.
Map the narrative and visual flow
Lay out how story and visuals work together before a single slide gets built, saving time and getting everyone on the same page quickly.
Pressure test every story
Use guided coaching prompts to ensure headlines and visuals are working hard before they reach key stakeholders.
Maximize visual impact
Apply basic design principles to transform text-heavy or data-dense slides into clear, compelling visuals that inspire action.
Jumpstart design thinking
Draw on real-world examples and visual inspiration to make creative, purposeful design decisions with confidence.
A robust visual storytelling toolkit
From the Visual StoryBuilder™ to StoryCoach™ and StoryCheck™, participants leave with hands-on tools they can plug into their daily workflows immediately.
The Visual Story Library
A suite of 100+ beautifully designed slides that guides teams through storytelling signposts and provides pro-tips, inspiration, and real-world coaching examples to jumpstart design thinking.
Training that doubles as productivity
Participants bring a completed Visual Story Planner™ or an existing presentation to build their visual strategy during the workshop. It’s not time away from work; it’s time spent on it.
A story first, visuals second mindset
A lasting shift in how teams approach every communication. When story leads, visuals follow and everything becomes clearer, more intentional, and more effective.
A Certified Visual Communicator credential
Upon completion of this visual storytelling training, participants earn a digital badge to showcase their achievement and share it with their professional network.
“This training was incredible. Never have I taken a course where I could IMMEDIATELY put what I learned to use. Amazing job. The Visual Story Library alone is worth its weight in gold!”
“What makes this course different are the tools. The Visual StoryBuilder™ and the Visual Story Library are game-changing! I feel empowered to go back and work on my presentations.”
“This workshop, with all the tools and coaching, can make you a more effective communicator. If you want to be memorable and up your executive presence, you need to take this!”
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Influencing with Visuals is the second step in TPC’s storytelling learning journey. Our story strategy workshop, Crafting Strategic Visual Stories, is a prerequisite, so if your team hasn’t experienced it yet, that’s the place to start.
