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Our Storytelling Learning Journey

Business storytelling training for your organization

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business storytelling training

Grounded in theory, smothered in practicality

Everyone loves a good story. But the reality is, at work, we struggle to apply storytelling to our everyday business communications. Without the skills and confidence, we resort to what we do know… we cobble together ideas and data that lack a clear, cohesive narrative and visual strategy. Ultimately, we leave our audience confused, frustrated, and (let’s face it) forced into another meeting. And worst of all? You’ve just missed an opportunity to influence decisions and drive business forward.

Here at The Presentation Company (TPC), we believe storytelling is more than just words. It’s a choreographed dance between your story, visuals, and data that anyone (no matter role or function) can benefit from. Our 3-part business storytelling training unites teams with a common language to communiate their strategy, ideas, and data with clarity. And this learning journey grounds everyone in a new mindset: Story first, visuals second.

Journey at a glance

Our business storytelling training curriculum is designed to flow from one workshop to the next, with skills, tools and coaching that build upon each other.

business storytelling training

A closer look at our 3-part learning journey

The journey consists of three workshops — Crafting Strategic Visual Stories, Influencing with Visuals, and Presenting Data Visually — together giving your teams a complete storytelling skill set.

For Organizations Story strategy

Crafting Strategic Visual Stories


The Foundation: Give your team a proven framework for structuring narratives that engage, persuade, and stick. They’ll gain practical skills, increased confidence, and a clear action plan for applying business storytelling to their everyday communications.

Ideal for: Teams who need to transform ideas and data into compelling, audience-centric stories that persuade and drive action

Learning Outcomes

  • Apply a simple, repeatable storytelling framework to organize ideas and data strategically 
  • Craft compelling BIG Ideas that prioritize audience needs over presenter-focused content 
  • Flex stories to adapt to common scenarios: executives with limited time, high-stakes emails, strict slide constraints 
For Organizations Visual strategy

Influencing with Visuals


Design Meets Strategy: Bad slides kill good ideas. This workshop is geared to those who know how to craft a business story and are ready to bring it to life with clear, impactful visuals.

Ideal for: Anyone who needs to uplevel their ability to communicate ideas visually

Learning Outcomes

  • Discover and apply the elements of effective visual strategy 
  • Use interactive tools to lay out the narrative and visual flow of your story 
  • Apply basic design principles to transform slides into clear visuals that inspire action  
For Organizations Data strategy

Presenting Data Visually


Data as a Differentiator: Make your data impossible to ignore by wrapping it in a story that’s easy to scan, digest, and act on. This workshop arms teams with data storytelling best practices to help communicate meaningfully with data.

Ideal for: Anyone who needs to communicate data insights with clarity, whether you’re a data expert or occasional data presenter

Learning Outcomes

  • Humanize data by identifying what your audience needs to know or do with it 
  • Transform cluttered charts and tables into concise and compelling data visualizations 
  • Use clever design techniques to elevate your data story  

Our model for meaningful behavior change

We believe that true transformation begins on the day of training but is fully accomplished over time. That’s why our workshop content is driven by a unique learning model built for meaningful, long-lasting behavior change. Who doesn’t want learning that’s repeatable, scalable, and immediately applicable on the job?

business storytelling training

With our business storytelling training, you’ll learn how to

  • Walk in your audience’s shoes to ensure their needs are top of mind in any communication
  • Bring clarity and meaning to complex ideas and data to cut through the noise and be heard
  • Flex to any audience or scenario to be situationally fluent
  • Craft your BIG Idea to help your audience understand the one thing they should know or do
  • Cleverly use visuals to influence decision making and buy-in
  • Boost executive presence by building authentic connections and showing mastery of material

Get skills that lead to impactful organizational change

  • Empower teams to elevate conversations and drive meaningful change
  • Accelerate decision-making, time-to-revenue, and innovation
  • Improve efficiency by reducing ineffective meetings and costly review cycles
  • Create alignment and agility among teams
  • Achieve results that tie back to corporate initiatives

Want to learn more? Let’s chat.

Key Takeaways