Data is everywhere—and business professionals across every industry are drowning in it. At the same time, resources and bandwidth are becoming increasingly scarce. Teams need to communicate critical information, learnings, and trends seamlessly between each other, to others in their organization, and to external stakeholders. This spans everything from project status updates, to business insights, to strategic recommendations.
To be successful, the ability to craft a compelling story is more critical than ever— especially when you need to present an executive summary. But when you’re constrained to just one page (or slide), how do you decide what information to include and ensure it connects with your audience? With limited time and unlimited data, how do you craft a concise story with data insights that truly resonate? Enter business storytelling.
By uniting everyone with a common storytelling language and framework to communicate, organizations can bring clarity and meaning to their ideas, data, and recommendations to influence key decisions and move business forward. Whether you’re crafting a detailed presentation, a quick email update, or a one-page executive summary, storytelling helps you cut through the noise and deliver your message with maximum impact—no matter the format or constraint.
Ready to transform how you communicate with data? Join us for a live webinar, From Data to Decisions: Crafting Executive Summaries That Tell a Story, on Tuesday, August 26, 2025 @ 3 PM ET / 12 PM PT. We’ll share practical storytelling tips and real-world examples in a power-packed hour with a special focus on telling compelling stories on one page (or slide)!
➡️Click here to reserve your spot!
What to expect
This interactive session will be led by Janine Kurnoff, Co-founder and Chief Innovation Officer at The Presentation Company (TPC), who will be joined by Laura Shaw, VP of Commercial Excellence at Impossible Foods, and Kathleen McHugh, Director of Category Development at Chobani.
Get ready for the ultimate storytelling challenge: how do you tell your story supported by the right data… on one page only (hint: think executive summaries)? To help bring our data storytelling concepts to life, you’ll see some real before-and-after executive summary transformations that are sure to resonate! And the best part? You’ll walk away with practical tips you can immediately apply to your real work.
What you’ll learn
- The Why, What, and How of business storytelling
- How to use a storytelling framework to ensure your story is coherent
- Practical tips for crafting compelling, digestible data stories on one page (or slide)
You won’t want to miss this game-changing session – come ready to actively participate and transform your approach to data storytelling!