Crafting Strategic Visual Stories

Give your teams a framework for creating persuasive business narratives

Your team is moving fast, juggling complex ideas, and presenting to diverse audiences with competing priorities. Without a clear story to anchor it all, messages get lost, stakeholders disengage, and opportunities slip through the cracks. The missing ingredient isn’t more information; it’s a clearer story.

Crafting Strategic Visual Stories is our foundational business storytelling workshop, grounded in story strategy. Give your team a simple, proven framework for building narratives that cut through the noise, align stakeholders, and move business forward.

This communication skills training arms cross-functional teams with a shared language to communicate ideas with clarity and confidence and influence the decisions that matter.

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Through this communications skills training, teams learn how to

Build stories that persuade

Apply a repeatable storytelling framework to transform presentations, emails, 1-pagers, and more into actionable narratives.

Walk in their audience’s shoes

Put the audience at the center of every story, identifying who they are and what matters to them most.

Craft a BIG Idea

Distill messages into a single, powerful BIG Idea that tells your audience exactly what you want them to know or do.

Flex for any scenario

Adapt any story to fit the constraints of the moment, from tight timelines and strict slide limits to a room full of competing agendas.

Boost executive presence

Demonstrate control and mastery of every story. Build the confidence to capture attention, field questions, and drive conversations forward.

Teams walk away with

A practical storytelling toolkit

From the Visual Story Planner to StoryStarters and StoryCoach, participants leave with hands-on tools they can plug into their daily workflows immediately.

A copy of Everyday Business Storytelling

Each participant receives the best-selling book written by TPC Co-founders Janine Kurnoff and Lee Lazarus, packed with real-world examples and case studies that reinforce and extend the workshop learnings.

Training that doubles as productivity

Teams bring real work to the workshop and leave with tangible output. It’s not time away from work; it’s time spent on it.

Skills that stick, culture that shifts

This isn’t a one-and-done training. It leads to lasting behavior change, sparking a cultural shift that improves collaboration, reduces friction, and drives productivity across the organization.

A Certified Storyteller credential

Upon completion of this communication skills training, participants earn a digital badge to showcase their achievement and share it with their professional network.

What participants say

“My team is walking out with the confidence and skills to immediately communicate with more impact.”

“This was truly a best-in-class program that can be easily applied across functions. It’s great to have a common language that we can all work from to drive consistency.”

“This is going to completely change how I write emails and approach presentations.”

Workshop details

Learning format

In-person (full-day or half-day)
Virtual, instructor-led (three 2.5-hr modules, three days)
On-demand (3-5 hours)

Enrollment size

15-20 participants per workshop

Ideal for

Teams who need to transform ideas and data into compelling, audience-centric stories that persuade and drive action

The journey starts here

Crafting Strategic Visual Stories is where our storytelling learning journey begins. As our foundational communication skills training course, it sets the stage for everything that follows. Go deeper with our visual strategy and data strategy workshops to give your teams a complete storytelling skill set.

Explore the learning journey

Give your teams a framework for creating persuasive business narratives

Through this communications skills training, teams learn how to

Teams walk away with

What participants say

Workshop details

The journey starts here

Want to learn more? Let’s chat.

Key Takeaways

Crafting Strategic Visual Stories

Give your teams a framework for creating persuasive business narratives

Through this communications skills training, teams learn how to

Teams walk away with

What participants say

Workshop details

The journey starts here

Want to learn more? Let’s chat.

Key Takeaways

Related Content

Why Business Storytelling, and Why Now?

The Top 5 Challenges of Communicating Amid Everyday Business Demands

How TPC’s Storytelling Learning Journey Can Upskill Your People – and Elevate Your Business